Starting a business?

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition Guy Kawasaki, former Apple evangelist, hits the trials and tribulations of a fledgeling enterprise squarely on the nose -- grab it if you've started, or are even thinking about starting a business. The hilarious preface by "Fake Steve Jobs" is worth picking up this book alone.