The First Commandment of Sales Success ...

I've been on a continual quest to give my coaching clients the very best information on how to build their clientele.  My clients -- small business owners, entrepreneurs and professional service providers -- are technically proficient but lack the same essential business success skill:  how to market and sell their services.  And so most fail  -- the Small Business Administration estimates as many as 90% of new businesses go bust within 5 years.  (Unless they hire me, of course. As an example, one of my clients began as a financial advisor in 2001 with seventy other rookies at a major brokerage firm.  By 2005 he was one of only five still in business.)

So I wandered up Mount Sinai, where I happened to run into this incredibly old man with a long white beard way down past his waist who was chiseling away on a stone tablet.  Stunned, I said, "Hey -- aren't you ...?"  And before I could say another word, he cut me off, "Yes, it's me -- Moses, who brought the Ten Commandments down to my people. And aren't you ...?"  I cut him off, saying, "Yes, it's me -- Da Coach.  (Nice to have that kind of brand awareness, huh?)  I urgently want to bring The Ten Commandments of Sales Success down to MY people: the struggling salespeople of the world.  Do you think you can help me?"  With that he smiled, handed me a chisel and said, "Boy, I thought the Ten Tribes of Israel was a tough crowd, but you've REALLY got your work cut out for you!"

So here is The First Commandment:   Thou shalt love thy product, service and industry.  You've got to have an unshakable belief that your products, your services and your industry provide great value to your customers -- that beyond features and benefits you help people experience some kind of positive emotional outcome from your efforts:  more happiness, peace of mind, fun, joy, security, prestige, whatever.  If you can't wake up every morning and say, "I LOVE this game of sales!" then quit what you're doing and go be a greeter at WalMart.

Jim "Da Coach" Rohrbach
www.SuccessSkills.com

Comments

[Bicycle Trailers]

I had been browsing on google for blogs about exercise and cycling when this post showed up in the results. Although not actually what I was looking for it was actually worth the read and for that I would give it four stars.

[Jim "Da Coach"]

Glad you enjoyed BT! You can find all of my articles on my web site: http://www.SuccessSkills.com. Let me know how else I can help you.